Upfirst pricing in 2026
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Upfirst starts at $24.95 a month for 30 calls a month, and runs up to $299 a month for 600 calls a month. It is an AI receptionist billed per call. The plan table, the overage rate, the catch their marketing skips and their exact wording are all below.
Prices read from their pricing page on 2026-10-28. When they change, this page changes.
What does every Upfirst plan cost?
| Plan | Price | What is included | Notes |
|---|---|---|---|
| Starter | $24.95/mo or $20/mo annual | 30 calls a month | $1.50 per additional call; every plan includes 24/7 answering, call summaries, recordings and transcripts, transfers, appointment booking, in-call texting, spam blocking and Zapier |
| Premium | $59.95/mo or $48/mo annual | 90 calls a month | $1 per additional call; same features as Starter |
| Pro | $159.95/mo or $128/mo annual | 300 calls a month | most popular; $0.75 per additional call; adds white-glove onboarding, custom integrations and the priority support queue |
| Scale | $299/mo or $240/mo annual | 600 calls a month | $0.70 per additional call; same features as Pro |
| Custom | Quote only | more than 600 calls a month | volume pricing by quote; adds volume discounts, priority support and BAAs for HIPAA-regulated businesses |
Where that sits in the market: among the 7 AI receptionists with comparable published pricing, Upfirst has the lowest entry price. The nearest pricier option is Dialzara at $29 a month. Entry price is one number: what each includes differs, and that is what the rest of this page is for.
What does Upfirst cost per call, plan by plan?
Divide each plan's price by the calls it includes and you get the rate you pay when you use the whole allowance: $0.83 a call on Starter, down to $0.50 on Scale. Calls past the allowance are billed at the rate in the last column.
| Plan | Price | Included calls | Per included call | Each extra call |
|---|---|---|---|---|
| Starter | $24.95/mo | 30 | $0.83 | $1.50 |
| Premium | $59.95/mo | 90 | $0.67 | $1 |
| Pro | $159.95/mo | 300 | $0.53 | $0.75 |
| Scale | $299/mo | 600 | $0.50 | $0.70 |
Which Upfirst plan fits your call volume?
Find your monthly calls in the first column. Next to it is the cheapest Upfirst plan for that many calls, counting extra-call charges where a smaller plan plus extras costs less than the next plan up.
| Calls a month | Cheapest Upfirst plan | Monthly cost |
|---|---|---|
| 30 | Starter | $24.95 |
| 60 | Premium | $59.95 |
| 90 | Premium | $59.95 |
| 150 | Premium, plus 60 extra calls | $119.95 |
| 300 | Pro | $159.95 |
| 600 | Scale | $299 |
Computed from the plan prices, included calls and extra-call rates in the table above, read on 2026-10-28. Monthly billing; paying annually lowers each plan price.
What does Upfirst charge when you go over?
Each call above your plan costs $1.50 on Starter, $1 on Premium, $0.75 on Pro and $0.70 on Scale. Spam, telemarketing and robocalls do not count against your plan, and calls under 15 seconds or where the caller never speaks are not billed.
Languages: 35+ languages; it switches language automatically and translates the transcript into yours. The pricing page does not list the languages.
Free trial: 14-day free trial, full access to the plan you pick, no credit card required
What is the catch most reviews skip?
Plans are sized in calls, not minutes, and the small plans charge the most per extra call: $1.50 on Starter against $1 on Premium. At 50 calls a month Starter costs $54.95, close to Premium's $59.95 for 90 calls, so size the plan to your busiest month. A second business or location needs its own agent at $9.95 a month, and BAAs for HIPAA work are listed only on the Custom plan.
Who does Upfirst actually suit?
Small businesses taking up to a few calls a day that want booking, transfers and texting on the cheapest plan, billed by the call so a long conversation costs no more than a short one.
Not sure this is the right category at all? Start from our honest picks across every AI receptionist.
Check current Upfirst pricing
Prices change. This page reflects what their site said on 2026-10-28.
Visit Upfirst →AdWhat does Upfirst say, word for word?
All plans include professional, around-the-clock answering.
Starter: 30 calls, $24.95 / month, $1.50 per additional call
Premium: 90 calls, $59.95 / month, $1 per additional call
Pro (Most popular): 300 calls, $159.95 / month, $.75 per additional call
Scale: 600 calls, $299 / month, $.70 per additional call
Annual, Save 20%: $20, $48, $128 and $240 / month
We also don't bill for calls under 15 seconds or calls where the caller never speaks
Full access to every feature in your selected plan for 14 days.
Test our virtual receptionist free for two weeks. Yes, you can forward real calls. No credit card required
Each additional agent is $9.95 per month.
Pro and Scale plans also get access to a priority support queue.
BAAs for compliance: Business Associate Agreements for HIPAA-regulated businesses (Custom plan)
Before you pay: what are missed calls actually costing you?
The point of any answering service is the revenue you stop losing. If the number below is smaller than $24.95 a month, you do not need this product yet.
You miss about 10 calls a week, and roughly 3 of those callers would have booked.
Estimate from the numbers you enter, not a forecast or financial advice. Check your own call logs and the vendor's terms.
Next step: compare 24/7 live and hybrid answering services, or look at Smith.ai (AI with live agents behind it, live plans from $300 a month, price checked Oct 23, 2026).
Next step: test an AI receptionist for a month. Lowest paid entry prices we track: UpfirstAd from $24.95 a month, Dialzara from $29 a month, Answrr from $49 a month, RosieAd from $49 a month and Simple Phones from $49 a month (prices checked Oct 21, 2026 to Oct 28, 2026). Or compare every AI receptionist we track.
Next step: see the cheapest answering options and free AI receptionist plans before paying for a full service.
Compare Upfirst with the rest
Every price on this site comes from the vendor's own page, with the date attached.
Frequently asked questions
How much does Upfirst cost?
Upfirst starts at $24.95 a month for 30 calls a month, and runs up to $299 a month for 600 calls a month. Checked against their own pricing page on 2026-10-28.
What does Upfirst cost per call?
If you use every included call, that works out to $0.83 a call on Starter and $0.50 a call on Scale. Calls past the allowance are billed at each plan's extra-call rate. At 60 calls a month the cheapest option is Premium at $59.95.
What does Upfirst charge when you go over your plan?
Each call above your plan costs $1.50 on Starter, $1 on Premium, $0.75 on Pro and $0.70 on Scale. Spam, telemarketing and robocalls do not count against your plan, and calls under 15 seconds or where the caller never speaks are not billed.
Is there a catch with Upfirst pricing?
Plans are sized in calls, not minutes, and the small plans charge the most per extra call: $1.50 on Starter against $1 on Premium. At 50 calls a month Starter costs $54.95, close to Premium's $59.95 for 90 calls, so size the plan to your busiest month. A second business or location needs its own agent at $9.95 a month, and BAAs for HIPAA work are listed only on the Custom plan.
Who is Upfirst best for?
Small businesses taking up to a few calls a day that want booking, transfers and texting on the cheapest plan, billed by the call so a long conversation costs no more than a short one.
Does Upfirst offer a free trial?
14-day free trial, full access to the plan you pick, no credit card required