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AI receptionist for law firms

A potential client calls three firms and retains the first one that picks up. That is the whole business case. This page prices the services that answer for you, from $150 a month for AI intake up to $720 a month for trained human receptionists, and shows why per call and per minute billing land very differently on legal intake.

Prices read from each vendor's own pricing page in July 2026. Full table on the pricing index.

What calls does a law firm actually miss?

A firm rarely misses calls because nobody is there. It misses them because the person who answers is the same person doing everything else, and because legal calls arrive at the worst possible moments.

What one missed call costs you here

A signed matter at a small firm is commonly worth somewhere in the $2,000 to $5,000 range, and considerably more in personal injury, complex family or business litigation. Treat that as a typical range to start from, not a claim about your practice. Use your own average fee per signed matter, and if you work on contingency use your expected value per case rather than the headline settlement.

Then be honest about the conversion rate, because this is where legal marketing maths usually goes wrong. Most firms sign well under a fifth of the people who call. If you take 40 calls a week, miss 15 percent of them and one in eight of those callers would have signed, that is roughly one lost matter a month. At the range above, one lost matter a month is $2,000 to $5,000, against a $300 a month answering plan. The answering service does not have to be good. It has to be better than a voicemail greeting.

Revenue walking out the door $62,400 per year, or $5,200 a month

You miss about 10 calls a week. Roughly 3 of them would have booked.

Put your own fee per signed matter in the third field and a realistic sign rate in the fourth. The full calculator shows the workings.

Which service fits a law firm

Smith.ai, because per call billing suits legal intake

Smith.ai names law firms as its target and prices accordingly. Live agents start at $300 a month for 30 calls, then $810 for 90 calls and $2100 for 300 calls. Their AI track runs $150 a month for 75 calls. Because it bills per call rather than per minute, a long intake does not cost more than a short one, which matters when a proper screening conversation takes ten minutes. Two things to price in: going over your plan costs more per call than the calls inside it, and on the human plans appointment booking is a $1.50 per call add-on with the Spanish line at $1.00 per call. Check current Smith.ai pricing.

NextPhone, if you want Clio and a bill that never moves

NextPhone charges a flat $199 a month on Pro for unlimited calls with no per-minute charges at all. The tier a firm usually needs is Growth at $299 a month, because that is where the CRM integrations sit, Clio among them, along with Zapier and webhooks. For a high-volume practice, immigration or high-turnover family work, a flat bill beats guessing at minutes. The caution is in their own wording: prices are quoted as "starts at", so confirm your number before signing. Check current NextPhone pricing.

AnswerConnect, if most of your calls are short screening

AnswerConnect is the cheapest honest per-minute rate among the human services: $395 a month for 300 minutes with $1.85 per extra minute, against $350 for 200 minutes on Entry where the overage jumps to $2.50. The detail that suits a firm fielding a lot of quick "do you handle this" calls: the first 30 interactions under 30 seconds each billing cycle carry no charge. Spanish answering is a $30 a month add-on. Ask about the setup fee in writing, because their own pricing PDF contradicts itself on whether Growth carries it. Check current AnswerConnect pricing.

Ruby, if the brand and the bundled extras matter

Ruby runs $720 a month for 200 minutes and $1725 for 500 minutes, with bilingual Spanish included and no activation or setup fee. It is the name most partners will already recognise. Price it with both eyes open: minutes are billed in 60-second increments rounded up, so short calls burn the plan faster than the number suggests, and the overage rate is not published on their pricing page. Get it in writing before the first bill. Check current Ruby pricing.

Prices side by side

ServicePlanPriceIncludedWhat to watch
Smith.ai Starter (live agents) $300/mo 30 calls Billed per call. Extra calls cost $11.50 each, more than the calls inside the plan. Booking is a $1.50 per call add-on.
NextPhone Growth $299/mo unlimited calls Flat rate with no overage, and this is the tier where the Clio integration lives. Prices are quoted as "starts at".
AnswerConnect Growth $395/mo 300 minutes The first 30 interactions under 30 seconds each cycle are free, which suits screening calls. Their own PDF disagrees with itself on the setup fee.
Ruby Receptionist 200 $720/mo 200 minutes Minutes round up to the next full minute and no overage rate is published anywhere.

Verified July 2026. Every published plan sits in one table on the pricing index.

What to ask before you sign

  1. Read me the intake script, word for word. What does the receptionist say before taking details, and how do they avoid anything that sounds like advice or like an attorney-client relationship has formed? If a vendor cannot show you the script, they do not have one.
  2. What do you capture for a conflict check? At minimum the adverse party and the matter type, captured before anyone from the firm calls back. The service does not run the check. It has to give you what you need to run it.
  3. Per call or per minute, and what does a 12-minute intake cost? Run your own average intake length through both models. Smith.ai charges the same for a long call. AnswerConnect charges $1.85 a minute past the bundle. Ruby does not say.
  4. Where does the intake land? Email, a portal, or straight into Clio. NextPhone puts Clio on the $299 Growth tier, not the entry one. If it lands in an inbox, someone has to retype it, and that person is usually you.
  5. What does Spanish cost? Ruby bundles it. AnswerConnect charges $30 a month. Smith.ai charges $1.00 a call on the human plans. PATLive sells it at $20 a month. Same feature, four different bills.

Watch the direction of the overage. On the Smith.ai human plans, calls beyond your bundle cost $11.50, $10.50 or $8.50 each depending on tier, which is more per call than the ones inside the plan. Most services get cheaper as you use more. Here, a busy month costs more per call, not less. Size the plan for your busy month, not your average one.

Where to go next

Firms that also handle medical records and patient calls should read the BAA questions on our medical practices page, because the compliance answer changes the vendor list. If you work closely with agents on closings and referrals, the short-call economics on the real estate page are the mirror image of yours. For every published plan in one sortable table, use the pricing index.

Frequently asked questions

How much does an answering service cost a small law firm?

Two different markets. AI answering runs from $150 a month for 75 calls at Smith.ai, or $299 a month for unlimited calls at NextPhone. Trained human intake starts higher: Smith.ai live agents at $300 a month for 30 calls, AnswerConnect at $395 a month for 300 minutes, Ruby at $720 a month for 200 minutes. A firm running real intake volume lands near Smith.ai's $2100 a month for 300 calls or Ruby's $1725 for 500 minutes. Verified July 2026.

Per call or per minute for legal intake?

It depends on how long your intake runs. Smith.ai bills per call, so a 14-minute personal injury intake costs the same as a 40-second wrong number. AnswerConnect and Ruby bill per minute, so long intakes eat the bundle: AnswerConnect charges $1.85 per extra minute on Growth, Ruby does not publish its rate at all. Rough rule: if your average intake runs past five or six minutes, per call wins. If most calls are short screening, per minute plus AnswerConnect's free sub-30-second interactions wins.

Can an answering service run a conflict check?

Not on its own, and you should be suspicious of anyone who says otherwise. What a good service does is capture the adverse party name and matter type at intake so your team can run the check before anyone calls back. Ask to see the exact script: what the receptionist says before taking details, how they avoid implying an attorney-client relationship, and where that intake lands. NextPhone puts CRM integrations including Clio on its Growth plan, which is the tier above its entry plan.

Will an AI receptionist put off a serious client?

Sometimes, and it depends on the matter. Someone comparing three firms for a routine will is fine with a fast, accurate AI that books a consultation. Someone calling after an arrest at 2am usually is not. Smith.ai sells both tracks, so you can run AI at $150 a month for routine calls and keep live agents on the numbers that matter. Abby Connect publishes an AI and a human ladder side by side if you want to price both from one vendor.

Pricing is gathered from vendor websites and changes without notice. Nothing here is legal advice or a compliance opinion. Confirm current pricing and contract terms with the vendor before buying.

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